Only a week after winning a Grammy for album of the year, latin singer Bad Bunny stunned the country with his performance in the Super Bowl LX halftime show. 

The rapper and singer had reached new heights with the release of his seventh studio album, “DeBÍ TiRAR MáS FOToS,” which broke charts and led him to the Grammy win. Although Bad Bunny had already made a name for himself, his new widened his reach tremendously, even grabbing the attention of non-spanish speakers. 

This is largely due to how the album connects to his Puerto Rican roots, serving as a love letter to his homeland amidst a time of intense cultural changes. This, combined with the increasing tensions towards immigrants in America, made “DeBÍ TiRAR MáS FOToS” that much more famous. This win made history by Bad Bunny officially being the first to be awarded a Grammy for an album sung primarily in Spanish, and continued to make waves with his Super Bowl halftime show. 

The choice of Bad Bunny as the Super Bowl performer was an anticipated decision, as, for the fourth time, he was the most popular artist globally on Spotify for 2025. He was even recently the No. 1 artist on Apple Music in China, a feat never done before by a Spanish-speaking musician. 

However, this decision received backlash by many across the country and was taken negatively by the Trump administration, which Bad Bunny has previously openly criticized. Many NFL fans were outspoken about disliking the Latin singer as the performer choice. In response to Bad Bunny’s performance, an alternative halftime show was even created. Organized by Turning Point USA, an organization advocating for conservative ideas, this claimed “All-American” halftime show featured performances from Kid Rock, Lee Brice, Brantley Gilbert, and more.

The tension regarding Bad Bunny’s performance had only been heightened by the Trump administration’s targeting of Spanish-speaking immigrants. Despite this, Bad Bunny put on a show that paid homage to his native country of Puerto Rico. 

Despite this, Bad Bunny’s performance became the fourth most-watched halftime performance in NFL history.

The 13 minute performance was almost entirely in Spanish, and he was accompanied by singers such as Lady Gaga and fellow Puerto Rican singer, Ricky Martin. Bad Bunny opened the show with the words “Que rico es ser Latino.” Although there is no direct translation, the phrase essentially means, “How wonderful it is to be Latino.” 

Throughout the performance, there was a striking use of imagery. The stage was surrounded by tall grass and bushes; there were really hundreds of performers in costume. As Bad Bunny sang from amongst the bushes, the camera followed as he strode through bodegas, barber shops, elders playing dominos, and family gatherings. 

Once Bad Bunny reached the center stage, it was revealed to be a typical Puerto Rican house, filled to the brim with more actors and musicians. Famous faces like Cardi B, Karol G, and Pedro Pascal danced as Bad Bunny performed. He sang hits like “Tití Me Preguntó” and “DtMF,” captivating the audience. 

At one point in the show, a couple was shown in white during a wedding ceremony. It was later revealed they had invited Bad Bunny to their wedding, only to be invited to get married during his halftime performance instead. The camera continued to show glimpses of Latino life and families, including a young boy watching Bad Bunny’s Grammy win on a small television screen. Moments later, he was joined by the singer himself, who handed the little boy his Grammy. 

Many had speculated online how political Bad Bunny would get during his performance. While the singer did not say any specifically targeted phrases, he clearly displayed his Puerto Rican pride with his performance. 

He closed off his show by announcing “God Bless America, o sea…,” brought on by a sea of every flag in the Americas. Bad Bunny led the flags, listing the names of countries from North to South America. Many Latino viewers were brought to tears seeing their native countries displayed on national television, during a sporting event that is primarily seen as “American.” 

Bad Bunny used his time on the Super Bowl halftime stage to speak up for Latinos, expressing that Latinos are just as much American as any other person.