TikTok has been one of the biggest influences for makeup over the last four years. Users on the app who gained popularity for reviewing makeup, or beauty influencers, can help make a product sell out overnight or be the cause of the downfall.
With celebrities and influencers sharing their favorite products, users on the app immediately want to purchase the same things to look their best. Here are the top 10 items that are on everyone’s list.
10. Eye-enhancing
Using a nude eyeshadow shade on your eyelids will enhance your eye color and shape to give a soft touch of elegance.
9. Underpainting
Underpainting is all the rave in 2024 for a natural but sculpted look. Underpainting is using contour, blush, and concealer before you apply your foundation.
8. Soft blurred lips
The blurred lip trend continues, with a focus on creating a soft, diffused effect. The lips are made to look softly defined with gradient techniques. This gives a more relaxed feel to lip color.
7. Whipped sunscreen
This “lighter than air” sunscreen has had all the hype in 2024. Not only does it protect your skin from the sun, but it allows a flawless and hydrating makeup application.
6. Sculpted brows
Brows are taking a sculpted turn in 2024. While still natural, they are shaped with precision and given a strong arch. To achieve this look all you need is a brow gel and pencil.
5. Clean girl makeup
The goal of clean girl makeup is to look effortlessly radiant, as if you’re glowing from within. It’s all about enhancing your features subtly. The focus of this look is a dewy complexion with a neutral eye and a soft lip.
4. Pink powder
Pink powder might look scary but has a lot of benefits. The powder helps brighten your skin complexion, set your makeup, and blur your imperfections. The Huda Beauty Cherry Blossom setting powder is well known for its flawless application and being true to its claims. It’s listed for $38 full-sized and $22 mini-sized and can be found in Sephora, Amazon, and Huda Beauty.
3. Cherry Cola lips
Cherry Cola lips became popular after seeing Kylie Jenner do this look on instagram. It can be created by using a deep shade of red lip liner and a deep shade of red lip gloss. It is a perfect way to tie a makeup look together and a great fall lip.
2. Boyfriend blush
Boyfriend Blush is a term for a “natural” looking flush to the skin that can be created by a deep tone of red or pink blush. This is a very popular trend for the fall season. The term “boyfriend blush” was created because of the natural flush men get after exercising. The blush is added below your cheekbone and from the ear towards the nose. The idea is to look sporty and natural.
1. Lip stains
Lip stains were all the rave back in the 2000s and started making its way back to popularity this year. Lip stains are for the people who love a natural look, that’s buildable and long-lasting. These are also a fan favorite because they are affordable and last for a long period.