Everyone looks forward to dessert after dinner. From cakes to ice cream and even candy, everyone enjoys a sweet treat. One classic dessert that is universally loved is cookies, which come in a variety of flavors, such as chocolate chip, butterscotch, and Snickerdoodle.

At the famous Crumbl Cookie, customers can find endless options of unique cookie flavors that appeal to every sweet tooth.

Crumbl Cookie was founded in 2017 in Logan, Utah, by cousins Jason McGowan and Sawyer Hemsley. Their goal was to perfect the chocolate chip cookie, and by 2023, they had expanded into Canada with four new locations. In June 2024, Crumbl made a huge leap, expanding to all 50 states with over 1,000 locations across the U.S.

While Crumbl Cookie was loved by many, it really popped off and went viral in the summer of 2024. After going viral on TikTok,  customers were lining up to try and review the latest flavors.

Crumbl sets itself apart from other cookie stores by changing their flavors weekly, meaning you can only purchase the flavors they feature for that week. With past hits like raspberry lemonade, red velvet white chip, and strawberry shortcake, there’s always something new to tempt cookie lovers.

The company’s innovative approach has earned a lot of attention, as customers eagerly wait for the release of six new cookies each week, often celebrating holidays. Current offerings include Milk Chocolate Chip, Butter Cake, Peanut Butter Blossom, Strawberry Cupcake, and more.

With their wild flavors and popularity fueled by social media, Crumbl Cookie continues to win the hearts (and taste buds) of dessert lovers everywhere, expanding rapidly to reach more customers.